Doğuş Otomotiv's community engagement policy has been established to obtain social affirmation of the community regarding the fact that the company is a part of social welfare by using the resources of the community efficiently, in line with the company’s impact. In the material aspects study that we renewed in late 2017 for this purpose, the Traffic is Life! platform, in which we have made significant investments for many years, comes to the forefront and presents a balanced roadmap for us to further develop our community engagement activities in the future.
Trafik Hayattır! Platform
Doğuş Otomotiv aims to create a long-lasting positive cultural transformation on traffic safety in society and, in 2004, developed a social responsibility platform to add value to social development and leave a lasting mark with the motto “Traffic is Life!”. Being the industry’s longest running corporate responsibility program, the “Traffic is Life!” platform has been carrying out awareness projects for 16 years towards different target audiences so as to change the behaviors and habits of individuals at all ages and raise the awareness of society regarding traffic safety. The platform believes that positive cultural transformation in traffic will contribute positively to every aspect of life and leave liveable cities and future.
Adapting itself to fast-changing habits and living conditions brought about by the pandemic in 2020, the Traffic is Life! Platform has identified its focus as increasing mobility and distant educations. Furthermore, aiming to convey its messages efficiently to a large segment of society through correct channels, the platform, by accurately analyzing changing media consumption trends, has followed a strategy of increasing its presence in social media and digital platforms.
For further details about the Platform: http://www.trafikhayattir.com/