Doğuş Otomotiv launched the DRIVE – “Doğuş Otomotiv’s Route is toward People and Education” – project in 2014 with the objective of improving the human resources management process in 517 Authorized Dealers and After-sales Service Centers in 46 provinces, and to provide support in this area.

DRIVE project was specifically designed for the Authorized Dealer and After-sales Service Center network that consists of 8,150 employees with the aim of enabling organizational structures in human resources of Authorized Dealers and After-sales Service Centers, and attaining sustainable success in customer satisfaction and business results.

Doğuş Otomotiv has an allencompassing definition of employees, and covers not only the employees in our organization but also those employed across the entire Doğuş Otomotiv value chain.  Accordingly, we provide information on corporate human resources management in a wide range of areas from criteria and methods to be employed in hiring new people for our Authorized Dealers and After-sales Service Centers to employee trainings, compensation and performance appraisal systems.


Best employees are acquired with the help of evaluation center application

Recruitment activities carried out by the DRIVE team across Turkey aim at acquiring new employees that are believed to elevate performance and workforce quality. In addition to supporting Authorized Dealers and After-sales Service Centers for recruitment announcements, delivering trainings on recruitment and interview techniques for team leading employees, providing on-site recruitment support according to defined criteria and using specially developed test and inventories are all important efforts toward improving total quality. Technical trainings are designed with a focus on constant development while training plans are created using feedback from the field and following general and industry trends. Along with technical trainings, behavioral trainings are also provided.


Infrastructure consultancy for Human Resources

All business processes are thoroughly analyzed with business evaluations, rankings and assessments of organizational structure to reach effective organizational models. Performance management activities on the other hand aim to guide employees to the right objectives in not only financial but also customer, process and employee development areas. Compensation studies focus on business scale and matching salaries, while rewarding activities are used as methods to increase moral and material motivation.