Doğuş Otomotiv: Vision, Mission, and Strategic Approach
Doğuş Otomotiv is a customer-focused company with deep expertise in the automotive industry. Beyond meeting stakeholder expectations, it anticipates emerging needs and delivers innovative solutions. The company has made significant investments across various business areas, including import and distribution, retail, logistics and spare parts, used vehicles, IT infrastructure, customer experience, consumer financing, fleet leasing, vehicle inspection, and insurance. Expanding its portfolio to include industrial and marine engines, as well as electric vehicle charging networks, Doğuş Otomotiv aims to offer a diverse range of mobility solutions.
By continuously developing innovative and sustainable solutions across all its operations, Doğuş Otomotiv is committed to delivering an exceptional customer experience.
Our Vision and Mission
Doğuş Otomotiv’s vision is to stand out in every sector it operates in by exceeding expectations through creative service solutions. Its mission is to provide innovative and sustainable solutions with a customer-focused approach while maintaining a reliable and efficient service model.
Our Strategy
Doğuş Otomotiv is evolving its business models to keep pace with changing transportation and mobility needs. Moving beyond traditional automotive solutions, the company is focused on delivering innovative services for connected vehicles, digital mobility solutions, and sustainable mobility. In line with this vision, it is committed to shaping the industry's future through electric vehicles and integrated service models.
By proactively preparing for industry shifts, the company closely monitors and implements the latest mobility advancements. Key priorities include developing new business and retail models, investing in sustainability, and continuously enhancing the customer experience.
Doğuş Otomotiv’s strategic approach is shaped around innovation, customer experience, and sustainable growth, forming the foundation of its overall strategy based on three core pillars:
BE BIG
BE CLOSE
BE CREATIVE
Digital Transformation and Technology
Doğuş Otomotiv aims to enhance service quality and maximize operational efficiency through next-generation technologies, including digitalization, artificial intelligence, and data analytics. Its digital vision is built on five key pillars:
The company’s digital transformation strategy is anchored in three core areas: data management, information security, and workforce competence development.
Our Sustainability Strategy
Doğuş Otomotiv takes its commitment to sustainability a step further by integrating it into all its business models. Key elements of this strategy include supporting sustainable products and services with a customer-focused approach, enhancing operational efficiency in logistics and supply chain management, incorporating digitalization and innovation into business processes, promoting employee engagement and development, establishing transparent and accountable stakeholder communication platforms, and investing in renewable energy to reduce environmental impact and achieve decarbonization goals.
Our Key Drivers of Success
Doğuş Otomotiv’s success is built on six critical factors:
Doğuş Otomotiv is progressing toward becoming a future-ready, dynamic, and adaptive company in line with these strategies. With 30 years of expertise, it aims to be a leader not only in today’s market but also in the future across all sectors in which it operates.
Board of Directors’ Working Principles
The Board of Directors conducts its activities in a transparent, accountable, fair, and responsible manner.
The Board of Directors plays a key role in maintaining effective communication with shareholders and resolving possible disputes. For this purpose, the Board of Directors works in close cooperation with the Investor Relations Department.
While performing its duties and responsibilities, the Board of Directors engages in continuous and effective collaboration with executives. When deemed necessary, executives participate in the Board meetings. The responsibilities and duties of the Board members and executives are covered in Articles 9 through 13 of the Articles of Association.
The Board Members of the Company are covered by an umbrella insurance, the “Directors and Officers Liability Insurance Policy” by Doğuş Holding A.Ş. as insurer for an amount of $25 million per annum against any damages resulting from their managerial misconduct that may have adverse financial consequences to the Company.
The working principles and procedures of the Board of Directors regulate the following:
