To be able to manage customer experiences according to innovations and changing dynamics throughout the lifecycles of our customers, to make customer communications processes leaner with the proactive approach we adopt, to offer person-specific proposals and services through centralized data management and analyses, to plan actions which would increase the loyalty of our customers by reinforcing their trust for our Company and brands, and to maintain the customers satisfaction at the highest level, the CRM (Customer Relations Management) Unit was structured under the Digital Transformation and Corporate Communications Departments.

Customer Experience Management (CEM)

Aiming to monitor the satisfaction of our customers, the satisfaction surveys conducted by an independent research firm are transformed from a structure that measures customer processes to one that measures customer experience and now followed under the title Customer Experience Management (CEM).