“Beyond Mobility” is our strategic decision-making framework that determines which areas we allocate our resources to, according to which priorities, and with what value creation expectations. In the automotive industry, value creation takes place within a multi-layered system extending from vehicle sales to charging access, digital services to customer experience, after-sales capabilities to used vehicle value management, and energy infrastructure to supply chain resilience.
Doğuş Otomotiv’s role in this system is to transform different mobility value areas into an integrated, reliable, and accessible experience for customers. We assess our direct investments, brand relationships, business partnerships, Authorized Dealer and Service Center Network, supplier collaborations, and technology infrastructure in line with this approach.
