A Long-Term Partnership for Traffic Safety
Launched by Doğuş Otomotiv in 2004, Traffic is Life! is a long-term community engagement platform aimed at contributing to the development of traffic safety awareness in Türkiye. The program supports the widespread adoption of a safe traffic culture among children, young people, families, teachers, and different road user groups.
Partnerships developed with public institutions, civil society organizations, educational institutions, and media organizations help transform traffic safety knowledge into accessible content and educational activities tailored to different target groups. The program is aligned with Target 3.6 of the United Nations Sustainable Development Goals, which focuses on reducing deaths and injuries resulting from road traffic accidents.
Training
Developing traffic safety knowledge and skills tailored to different age and needs groups.
Awareness
Raising awareness among road users about safe behaviors and shared responsibilities.
Collaboration
Developing joint initiatives with public institutions, civil society organizations, educational institutions, and media organizations.
Accessibility
Supporting access to safe traffic content for different stakeholder groups, including individuals with special needs.
