It is the exclusive representative in Türkiye of 17 internationally renowned brands and 18 product groups, each holding a strong position within its respective industry, across the passenger vehicles, light commercial vehicles, heavy commercial vehicles, industrial and marine engines, and refrigeration systems sectors. The company offers both individual and corporate customers a comprehensive product portfolio comprising more than 80 models.
Since its establishment, Doğuş Otomotiv has developed a business structure that addresses diverse mobility needs. The company operates in the automotive sector with the Volkswagen Passenger Cars, Audi, SEAT, CUPRA, Škoda, Bentley, Lamborghini, Porsche, and Volkswagen Commercial Vehicles brands. It also provides products and services in the heavy commercial vehicles and industrial engines segment through Scania; in refrigeration systems through Thermo King; in semi-trailer tipper products through Meiller; and in the marine sector through the Wielton, Novamarine, Aerofoils, MATE.Bike, and Riviera brands.
Over time, Doğuş Otomotiv has expanded both its product portfolio and service offerings. It entered the pre-owned vehicle segment under the DOD brand, while its after-sales services and spare parts operations in the marine sector were consolidated under the Doğuş Marine Services brand. In line with the transformation toward electric mobility, Doğuş Charging Systems Marketing and Trade Inc. (D-Charge) commenced operations in 2023. D-Charge provides services including the installation of charging units and charging stations, the operation of charging networks, and the delivery of EV charging services.
Placing customer satisfaction at the core of its service philosophy, Doğuş Otomotiv operates an extensive Authorized Dealer and Service network throughout Türkiye. With more than 740 customer service locations nationwide, the company ensures accessible and sustainable sales, after-sales service, and spare parts support.
Further enhancing the customer experience through physical touchpoints, Doğuş Otomotiv launched its customer experience center, Doğuş Otomotiv Plus, at Galataport İstanbul in October 2021. In addition, the company established its Value and Care Center in 2014 to respond more effectively to the diverse expectations and needs of its customers.
In line with its strategy of creating value throughout every stage of vehicle ownership, Doğuş Otomotiv has invested in a wide range of business areas, including vehicle importation and distribution, retail operations, information technology infrastructure, logistics services, spare parts and accessories trading, customer services, pre-owned vehicle sales, consumer financing, fleet leasing, vehicle inspection, and insurance.
With a workforce of more than 2,000 employees, Doğuş Otomotiv is one of the leading players in Türkiye's automotive industry. The company's shares have been publicly traded on Borsa İstanbul (BIST) under the ticker symbol "DOAS.IS" since its initial public offering in 2004.
Guided by a commitment to social, environmental, and economic responsibility across all of its business processes, Doğuş Otomotiv published one of Türkiye's pioneering Corporate Responsibility Reports within the automotive sector in 2009 and became a signatory to the United Nations Global Compact in 2010. The company has also continued its long-standing social responsibility initiative, launched in 2004 under the slogan "Traffic is Life!", to promote greater public awareness of traffic safety and foster a more positive traffic culture.
Doğuş Otomotiv is a member of the Doğuş Group, which operates across the automotive, construction, media, food and beverage, tourism & retail, real estate, and energy sectors.
