Established in 1994, Doğuş Otomotiv represents 18 international brands and 19 product groups in Turkey, with operations spanning passenger and commercial vehicles, heavy-duty vehicles, industrial and marine engines, and cooling systems.

The company offers over 80 models from brands such as Volkswagen Passenger Vehicles, Audi, SEAT, CUPRA, Škoda, Bentley, Lamborghini, Porsche, Volkswagen Commercial Vehicles, and Scania to its individual and corporate customers. It also operates with the Scania brand in industrial and marine engines, Thermo King in cooling systems, and Meiller in semi-trailer tippers, while providing sales and service for Wielton semi-trailers in Turkey. In the used vehicle market, it operates under the DOD brand.

Diversifying its areas of activity in parallel with the transformation in mobility solutions, Doğuş Otomotiv continues to invest in various sectors.

Doğuş Marine has been active in the maritime sector since 2021, providing after-sales services and spare parts. It also holds the distributorship in Turkey for Novamarine boats and speedboats, Aerofoils e-foil products, Riviera motor yachts, and Linssen Yachts.

Doğuş Şarj Sistemleri Pazarlama ve Ticaret A.Ş. commenced operations in 2023 to handle the installation and operation of charging units and stations, as well as the provision of charging networks and services.

Since 2024, Doğuş Otomotiv has provided sales and service for MATE.Bike electric bicycles in Turkey.

Launched in 2026, sensat.com brings together the processes of buying, selling, and renting on a digital platform.

Doğuş Otomotiv places customer satisfaction at the core of its service approach. It provides sales, service, and spare parts operations through a network of over 750 Authorized Dealers and Service Centers across Turkey. To respond more effectively to customer expectations and needs, the company launched its "Value and Care Center" in 2014.

Continuously improving its services by closely monitoring customer expectations, Doğuş Otomotiv launched the "Doğuş Otomotiv Plus" digital platform in 2026, bringing its brands together under a single roof.

With a workforce of over 2,000 employees, Doğuş Otomotiv is a key player in the Turkish automotive sector. The company’s shares, which were offered to the public in 2004, are traded on Borsa Istanbul under the ticker symbol "DOAS.IS".

Conducting all its business processes in line with a commitment to social, environmental, and economic responsibility, Doğuş Otomotiv published a pioneering Corporate Responsibility Report for the sector in Turkey in 2009 and signed the United Nations Global Compact in 2010. The company continues to actively manage the "Traffic is Life!" (Trafik Hayattır!) social engagement platform, which it launched in 2004 to raise awareness and improve perceptions regarding traffic safety.

Guided by an approach of creating value at every stage of vehicle ownership, Doğuş Otomotiv invests in retail, IT infrastructure, consumer finance, fleet leasing, vehicle inspection, and insurance, in addition to its core import and distribution operations. Its import and distribution activities encompass logistics services as well as the trade of spare parts and accessories.

Complementing the customer experience with physical touchpoints, Doğuş Otomotiv opened a customer experience center named "Doğuş Otomotiv Plus" at Galataport Istanbul in October 2021.

Doğuş Otomotiv is a member of the Doğuş Group which operates in the automotive, construction, media, food and beverage, tourism, retail, real estate and energy sectors.