
Brand performance in 2021
Scania attained a market share of 8.5% with the sales of 2,192 units in the total heavy commercial vehicles market of 25,908 units in 2021 by selling 53 trucks and 2,139 tractors. With a market share of 25.3% in the imported heavy commercial vehicles market, Scania has become the most preferred imported tractor brand. Scania also found itself a place among the top three brands with the highest sales in the overall tractor market.
A history of 130 years
Having celebrated its 130th anniversary in 2021, Scania made its business partners feel that it stands by them as a brand in every project and in times of need, and continued to support their customers at all times during and after sales with its “The only business that matters, is yours” approach. Scania has successfully managed the supply shortage experienced in the sector in 2021 and continued to supply its customers with the products they need in a timely manner.
New product launches
Scania introduced its 770 hp vehicle, the most powerful engine option among the V8 product range, to its first customer in the Turkish market in 2021. With its superior features, the 770 hp 16-liter V8 engine with a torque of 3700 Nm has received the appreciation of customers.
Field operations of the Authorized Dealers and Services
Scania provides services at 13 Authorized Dealer and 19 Authorized Service points throughout Turkey. In 2021, 54,000 work orders were created at Scania Authorized Services and 16,600 different vehicles were serviced.
Through the “Old Friends”, the customer loyalty-oriented service campaign of After Sales Services, 8,000 vehicles aged 5 and over were serviced in 2021. In addition, three new campaigns, namely “Engine Campaign”, “Winter Campaign”, and “Scania Advantage Campaign”, were launched throughout the year and 400 new vehicles were served under these campaigns.
Within the scope of service and maintenance contracts, 3,500 vehicles were included in maintenance contracts in 2021 and 6,200 maintenance services were given to these vehicles. Thanks to the three maintenance campaigns organized in April, August, and November, 1,305 units were sold while the loyalty of 300 customers to the services was sustained. In 2021, 1,500 vehicles benefited from Scania Fix Packages that offer advantageous parts and labor prices.
Brand communication
Scania carries out a pioneering work in the sector with its services on social media platforms such as Facebook, where it has more than 200,000 followers, Instagram and YouTube, followed by some 43,000 people, and LinkedIn. Scania has established a sustainable communication with its customers thanks to its social media communication throughout the year and took the lead in terms of the number of social media followers in the imported heavy commercial vehicles market.
A more digital Scania
Leading the way in the sector in terms of digital technologies, Scania launched its corporate website with its new design in 2021. The design and content of the new website has been simplified, while its compatibility with search engines and mobile devices has also been increased. “Scania’m Cepte” (Scania Mobile App), one of the leading applications in the sector, continued to gain the appreciation of its users with its updated interface and new features added in 2021.
Authorized Dealer and Service trainings
During 2021, a total of 35 days of training was organized for 372 employees at all Scania Authorized Dealers and Services. 22 candidates working at sales position have completed their certification process after receiving 6 different trainings to improve their knowledge throughout the year.
In addition to the technical service trainings that continued throughout the year, trainings that aim to increase the efficiency and quality of the vehicle body shops of 19 Authorized Services across the country were begun. The first module of the training, the panel and paint course, was completed with the participation of two separate groups.
Scania: Also a pioneer in taking sustainability steps
Being one of the signatories of the Global Compact, and participating in the COP26 and signing the Climate Commitment in 2021, Scania also leads the industry with its sustainability efforts. Scania, the first company in its sector to set carbon reduction targets, aims to reduce CO2 by 50% in its operations and 20% in its product-based emissions until 2025 in comparison to 2015 values.
Scania became the first and only brand to receive the “Green Truck” award for the fifth time in a row following the tests conducted by independent organizations in 2021.
Expectations in 2022
Scania aims to strengthen its leadership in the world of sustainable transportation with its current diesel engine and powertrain, which will be updated in 2022, and to maintain its high standards, especially in terms of After Sales Services, with the “Scania, always by your side. “ approach.