About Doğuş Oto
Doğuş Oto offers new vehicles, used vehicles, spare parts, accessories sales, and after sales services for the VW Passenger Car, Audi, Seat, CUPRA, Skoda, Porsche, and VW Commercial Vehicle brands it represents in the provinces of İstanbul, Ankara, Bursa, and Kocaeli. The company also serves as a DOD Authorized Dealer.
With its ongoing operations in six regions, and at 36 Authorized Sales and 34 Authorized Service points with more than 1,300 employees, Doğuş Oto maintains its pioneering presence in the sector with its strength and stability. Doğuş Oto’s mission is to provide the highest quality sales and after sales services for the passenger and commercial vehicle brands it represents.
2021
Doğuş Oto sold 39,526 new vehicles and 2,852 used vehicles in 2021. 2021 was a year that exceeded the financial targets with a total of 251,833 service entries.
Special showrooms were prepared for the CUPRA brand, which started to be offered for sale in Turkey in 2021, while Doğuş Oto Maslak, Doğuş Oto Ankara, and Doğuş Oto Bursa locations started serving customers.
Innovative and digital solutions
In 2021, the vehicle detail pages on the Doğuş Oto website were renewed. With the newly added feature, customers can instantly access information such as the outstanding features of the vehicles in the showroom, all technical information, consultants’ comments about the vehicle, Doğuş Oto locations the vehicles can be booked in, and the down payment and credit amounts that can be used when purchasing the vehicle.
During the pandemic period, customers’ interest in digital communication channels has increased. Despite the shrinkage in vehicle supply due to the chip crisis in 2021, more than 10,000 vehicle booking requests were received on the Doğuş Oto website during the year, while the website got more than 20 million page views.
Quick Check Drive and Quick Check Edge System
In accordance with Doğuş Oto’s standards, service consultants actively accepts the vehicles together with customers for each vehicle that enters the Authorized Service. During this process, the tread depths of all tires of the vehicles are checked and the measurements of the front and rear alignments are performed.
With Quick Check Drive and Quick Check Edge System and special measuring devices, front alignment and tire checks are automatically performed for each vehicle that comes to the service, the needs are identified, and instant reports are presented to the customers. For customer satisfaction, these transactions are carried out automatically and as soon as possible.
Customer communication with the new Cloud PBX
Doğuş Oto continues to develop all its activities based on efficiency and customer satisfaction. In 2021, the switchboard infrastructure, which has an important place in communication with the customer, was renewed as an important step in the digitalization roadmap.
With the Cloud PBX Service, unlike the existing switchboard structure, it has become possible to record the calls, design fast adaptable IVR menus, recognize the calling customer with the Turkuaz integration and welcome them by their name, follow up the calling customers, while the customers had the opportunity to leave voice messages.
New generation payment technologies
Thanks to new generation technologies, customers can make their payments remotely, quickly, and easily using a payment link, without coming to the facility.
D-One
One of the biggest innovations in Doğuş Oto in 2021 was the “Connected Vehicle Services” D-One. A smart system has been designed to provide fleet management services using a connected vehicle infrastructure and serve individual customers.
Thanks to this system, an efficient and safe vehicle park management is provided for customers by obtaining and interpreting all the data from the connected vehicles. With the instant data received from the vehicles, the management of the issues such as scoring the drivers, accident management, roadside assistance, and predicting the mechanical problems that may occur in the vehicle has become possible. With this investment, Doğuş Oto has already stepped into the “connected vehicle” technology, which will be more prominent in the sector in the future.
Lean Management
Doğuş Oto, which aims to gather all kinds of services that its customers may need under one roof and make these services better every day, has been pursuing and improving the Lean Management practices which it started in line with this goal since 2007.
In line with the company strategy realized in this context, a total of 1,381 ideas were received from the employees. Of them, 531 were approved and 291 ideas were implemented in order to increase efficiency, service quality, and customer satisfaction, while 31 major improvement projects were disseminated and implemented in all regions.