The most prestigious and luxurious automobiles in automotive history
Bentley Motors was founded in 1919 by Walter Owen Bentley, a railroad engineer. Bentley, a British brand, has been known since the early 1910s as the brand that makes the most prestigious and luxurious cars in motoring history. Today, the brand continues its journey under Volkswagen AG.
Automobili Lamborghini was founded by Ferruccio Lamborghini in 1963. The brand has manufactured its cars in the Italian city of Bologna since the day it was founded. After the acquisition of all shares by Audi AG in 1998, Lamborghini has shown a rapid rise by offering new models equipped with powerful and superior technology.
The Flying Spur and the New Bentayga launch in Turkey
The most important development of the Bentley brand in 2020 was the introduction of the New Bentayga, the SUV model, and the New Flying Spur, which is a combination of the luxury and sports sedan performance, in Turkey. The New Continental GT sold 6 units in Turkey in 2020 with an increasing interest, in addition to the sales of 3 Bentaygas and 2 Flying Spurs, which has further fortified the brand’s position in the Turkish market.
Lamborghini reached the highest sales figure in Turkey with the Urus, the world’s first super SUV. Of the 19 units sold in Turkey in 2020, 11 were the Lamborghini Urus, 6 were Huracans and 2 were Aventadors.
Bentley and Lamborghini on social media
Within their frameworks of a global communication approach, both the Bentley and Lamborghini brands prioritized using the Instagram platform in 2020. The brand virtually participated in the “Bentley-Beyond100” press conference held globally in November. Special news reports were prepared and communications for magazine ads were carried out for both brands. Sustainable communication efforts continued throughout the year in line with the global marketing plans of Bentley Motors and Automobili Lamborghini.