About Doğuş Oto
Doğuş Oto sells new and used vehicles, spare parts and accessories in the İstanbul, Ankara and Bursa provinces, and also offers insurance, financing and aftersales support services for the 6 brands (VW Passenger Cars, VW Commercial Vehicles, Audi, Porsche, SEAT and ŠKODA) it represents. It also sells second hand vehicles as a DOD Authorized Dealer.
Operating in a total of 6 regions with 34 Authorized Dealers and 31 Service points with more than 1,700 employees, Doğuş Oto has a pioneering role in its sector with its strength and stability. The mission of Doğuş Oto is to provide sale and aftersales services for the passenger cars it represents in the areas it operates at the highest level of quality.
2017
Doğuş Oto sold 60,405 new and 4,242 second hand vehicles in 2017. With a total of 295,613 service entries, 2017 was a year when the financial targets were exceeded.
New investments
In 2017, the foundations of the Gebze Centre where the sale and aftersales services of the Volkswagen passenger cars and commercial vehicles in İstanbul will be provided were laid. In Etimesgut Region of Ankara, the renewal of the Volkswagen brand with the digital showroom concept has been completed.
Achievements
Doğuş Oto regions scored new achievements by receiving the first place among other teams from Turkey in the Audi Twin Cup Technical Category; and also first, second and third place in the Audi Sales Cup organized worldwide by Audi AG.
In Top SEAT People 2017, Doğuş Oto Bursa won the first prize in three categories as the Best Sales Representative, Best Service Manager and Best Warranty Expert.
The winner of this year’s Golden Spider Web Awards in the automotive category was Doğuş Oto with its website www.dogusoto.com.tr
Marketing activities
The mission of Doğuş Oto in the digital age is to provide uninterrupted service to meet customer demands and to maintain the highest level of digital experience for customers accessing through any channel. To this end, the Doğuş Oto website was redesigned in 2017 in order to respond to customer demand immediately and through the channel of their choice. Thanks to its features, the new website is first of its kind in Turkey and a “benchmark” in the world.
By making available its vehicle stocks on the internet, Doğuş Oto demonstrated that it is both a customer focused company as well as being a pioneer in the automotive industry in Turkey as far as digitalization is concerned. Through the new website, users can review the company’s vehicle stocks whenever they want on a real time basis, obtain information on prices and vehicle equipment, make comparisons and even reserve vehicles. The feature of reserving vehicles over the internet is the first of a kind application in the automotive sector in Turkey.
Moreover, users are able to see the available dates and hours easily and obtain service appointments from whichever region and service consultant they wish, make a test drive request in any Doğuş Oto region for any model vehicle and contact the region. Additionally, it is possible to follow most up to date campaigns for the vehicles represented by the company over the website.
With its new website, Doğuş Oto has created a service channel through which it provides its customers the information and service they need without having to go to the showroom with the ease of a single click.
By opening Doğuş Oto social media accounts on Twitter, Instagram, Facebook and LinkedIn and through sharing of information over these channels, it was intended to open up new doors for customers in the channels they were present and thus increase accessibility.
In 2017, in addition to several activities to include brand positioning to understand customers, determining marketing strategies and customer relations management, Doğuş Oto undertook an NPS (Net Promoter Score) and CES (Customer Effort Score) survey to have an in depth analysis of to what extent customers refer Doğuş Oto to others and the reasons for referring or not referring it. This survey helped determine areas that needed to be improved and strengthened in the company and measure customer loyalty.
2018 expectations
As a leader in its sector developing innovative solutions and a company with high insight, as well as one placing importance on change and creating a difference in its field by always being open to innovation, Doğuş Oto will continue to develop products and services that will enable it to understand its customers and make life easier for them in 2018 also.