SCANIA

SCANIA INCREASED ITS MARKET SHARE TO 11.2% IN 2016 THROUGH SOLUTIONS SUITED FOR ALL KINDS OF PROJECTS AND CUSTOMER-FOCUSED ACTIVITIES, RECORDING ITS BEST RESULTS TO DATE.

Solutions focused on needs

In 2016, SCANIA continued to make its business partners feel that the brand stands by their side in every project and moment of need. Driven by the "Your business is our business" approach, Scania has always been there for its business partners during and after sales with all of its employees and authorized aftersales service organization. As Scania's low fuel consumption reduces operating costs, its high levels of comfort offer users great ease. As a result, Scania has proudly proven itself as an innovative and trusted brand in the heavy vehicles market with its increasing market share.

Achievements

Through the SESS (Scania Integrated Driving Systems) project, Scania vehicle owners were offered a smart fleet management system, together with training and coaching services customized to their line of business in 2016. Scania vehicle owners are invited to the SESS Room at Dogus Otomotiv's Sekerpınar facilities or the SESS Laboratories at five of our Authorized Dealers to receive information on ensuring highest operational productivity and fuel efficiency. This project is considered exemplary in the entire Scania organization worldwide, and offered to other markets as well.

In the global warranty inspection that Scania conducts annually in its distributors, Scania Turkey became the champion of 2016 with the lowest error rates.

Scania gets more digital

Scania has already reached 180,000 users on Facebook with the account only opened in 2015, and also connected with its business partners on Instagram, LinkedIn and Google Plus platforms in 2016.

Scania's website also got a makeover in 2016, and the new design now offers better usability on an improved platform.

2017

Scania continues on its digitalization journey, with plans to launch new initiatives such as My Scania is Super Strong, My Scania on Mobile, GeoVabis, and Drivers' League. The sales and aftersales service trainings will also move to the digital environment.

Scania aims at further strengthening relations with business partners through technological innovations, need-based solutions and customer focused activities.