The most prestigious and luxurious models

Bentley Motors was founded in 1919 by railroad engineer Walter Owen Bentley. Today, the brand pursues its operations under the umbrella of Volkswagen AG. Since the early 1910s, the British Bentley brand has gained recognition for manufacturing the most prestigious and luxurious car models in automobile history.

Automobili Lamborghini was founded in 1963 by Ferruccio Lamborghini. Production operations of the brand have been carried out of Bologna, Italy since its foundation. Following the acquisition of all Lamborghini shares by Audi AG in 1998, the brand shifted towards a rapid uptrend with its new models equipped with powerful and high-end technologies.

2016: Sustainable success

In 2016, the Bentley brand maintained its sustainable success, while the Lamborghini brand solidified its place as a competitor with the Huracan model.

Despite the difficulties of the year we left behind, Bentley sold and delivered 14 units including 4 Bentayga, its new SUV. In addition, throughout the year Bentley also sold and delivered 2 GT Speeds, 2 GT V8, 2 GT V8S, 2 GT Convertibles and 2 Flying Spur.

In 2016, Lamborghini sold a total of 7 vehicles consisting of 4 Huracan and 3 Avendator models. A Huracan Spyder and an Avendator Roadster among these are convertible models offering performance and luxury together.

Keeping up brand communication

Marketing investments for Bentley and Lamborghini continued in 2016. The highlights of these efforts are as follows:

  • For the launch of Bentayga, the world's fastest and most powerful SUV, a test drive event was organized for the media on April 18 – 20. The organization that involved a 500-km long drive kicked off at Munich Airport, Germany, and finished in Kitzbuhel, Austria. The daily publications that attended the event covered the model extensively. The Bentayga Diesel's global launch took place in Marbella on December 7 – 8.
  • A private test drive and factory visit was organized for a group of Turkish journalists on December 14 – 15 by Automobili Lamborghini. Huracan and Avendator models were tested during the event attended by automotive and lifestyle media, which later covered the models in their channels.
  • -Sustainable communication efforts have been undertaken throughout the year in line with the global marketing plans of Bentley Motors and Automobili Lamborghini.