Customer Health and Safety by Brands


At Volkswagen, we provide Safe and Economic Driving Trainings every year for our target audience. Individuals who wish to participate to the annual event at the Istanbul Park track may apply via Facebook or the website.

Electronic Stabilization Program “ESP” and hill start assist features are now offered as standard in all models. ESP is a very important system in terms of protecting the driving safety of customers, and it predicts critical driving situations such as skidding, and helps to avoid them. On the other hand, driver assist systems that are becoming increasingly common with the launch of new Passat model provide support in preventing possible accidents. Lane change assistant Side Assist, lane departure warning system Lane Assist, ACC (Adaptive Cruise Control) and Traffic Jam Assist are some of active driver assistance systems.

Volkswagen Driving Experience events offer trainings on safe driving techniques under various driving conditions to our customers. Lifesaving techniques such as accurate cornering, braking on slippery surfaces and avoiding obstacles are taught in these theoretical and practical trainings. Customers have opportunity to participate in test drives under conditions which systems like ABS, ASR and ESP are activated, and to experience those safety conditions actively.


Volkswagen Commercial Vehicles continue to provide EVET (Safe and Economic Driving Techniques) Training in every province of Turkey to ensure that drivers of passenger and student transportation vehicles drive more safely and securely. Trainings provide lower fuel consumption via learning by experience for drivers using human transportation vehicles.

These trainings consist of two stages, the first being economic driving. In this first stage, the new double turbocharger 2.0 TDI engine featured in the Crafter models and its use is explained while theoretical information on how to use these vehicles in more economic, efficient and environment-friendly ways, and how to reduce operation costs are provided by experts. The content includes useful topics such as the technical and hardware specifications of the Crafter vehicles, how to use these features, and correcting mistakes that most drivers tend to make. In the second stage of these trainings, emphasis is on safe driving techniques, including active and passive safety equipment, and using them consciously, driving in various road and weather conditions, developing more insightful driving techniques by associating causes and effects, and defensive driving techniques. Therefore, as part of the ‘Traffic is Life!’ project, the number of more attentive, safer and more controlled drivers increases.

Nearly 3.400 people have been reached in several provinces and districts across Turkey, including Istanbul, Ankara, Izmir, Bursa, Antalya, C¸orum, Mersin, Ordu, Adana, Adıyaman, Şanlıurfa, Diyarbakır, Samsun, and Amasya. The trainings that started in 2013 continued at approximately 30 Authorized Dealers in 2016, with the total number of people reached in this timeframe amounting to almost 3,400. As a result of these trainings, drivers are able to save up to 2 liters in 100 kilometers on average, and taking into account the monthly operational time, average distance covered and fuel prices, up to TL 850,000 can be saved in one month alone, and TL 10,200,000 in a year. The aim is to contribute even further to the nation’s economy while trainings on regular basis have been continuing.

Amarok test drives launched in 2012 have continued in 2016. Following the fleet sales, Amarok Test Drive events were organized for buyers to provide information on Amarok’s safety and equipment features, which were then tested in real terrain conditions. Sales supervisors in all dealers also took part in Amarok trainings in 2016 to refresh their previously acquired knowledge and to test the features on actual terrain. A professional driving instructor in the front passenger seat of every vehicle provided all necessary information during the tests, enabling users to learn cross-country driving techniques while testing the electronic and safety equipments. With experts accompanying the drivers, test drives were controlled and informative. Furthermore, professional speakers were invited to these trainings to talk about off-road driving.


AUDI customers consider headlights among the most important features in safe driving, and Audi maintains its leadership in headlights technology. Audi has already proven its industry leadership in lighting with the new Audi Matrix LED headlight technology, developed and launched in 2013. Audi models, already featuring exceptional road illumination with Xenon plus and LED headlights, are now offered with the innovative matrix LED headlights that are even more sensitive to environmental conditions, and completely electronically controlled. First offered in Audi A8 W12 in 2004, LED daytime running lights, using white light-emitting diodes to increase safety, became Audi’s first step into LED technology. Still offered in all models of Audi, LED daytime running lights are designed differently for each version.

Another technology offered as optional or standard in Audi models is the Xenon plus headlights, with much brighter and better lighting power than standard halogen headlights. Audi’s Xenon plus technology has a longer life and consumes 30% less energy.

Cutting-edge technology headlights, first offered in R8 in 2008, are less tiring on the eyes and made of maintenance free diodes, designed to be used throughout the life of vehicle and consuming 5% less energy than Xenon plus units. With ALL-LED lighting now offered in Audi models, the cars have gained a flawless style and a bolder look. In recent years, LED technology has come to be offered as standard or optional in taillights. In contrast to standard light sources, light-emitting diodes reach full intensity at light speed without delay. For instance, if the driver suddenly brakes, the driver behind gains extra reaction time, a very valuable instant even if it is less than a second.

While upgrading its high-performance sports car R8, Audi introduced another innovation to mass production vehicles with the Mobile Turn Indicator. This technology used in Audi’s taillights makes turn indicators more clever. This function operates on both sides of the car through 30 LED lights with seven light segments activated sequentially every 150 milliseconds.

Audi’s LED lights have proven themselves not only on the streets but also on racing circuits. LED headlights were first used in a racecar in 2010, in the Le Mans sports prototype R 15 TDI. This was followed in 2011 by an ALL-LED application in the new-generation racecar R18 TDI. The ALL-LED lighting combined boasts over 200 Watts of lighting power, extending the illumination range to over one kilometer. This level of illumination is five to seven times more powerful than mass production vehicles.

The light systems come with a variety of adaptable lighting versions. One electronic control module controls the Xenon plus modules or LEDs, with different arrangements of light when driving in the city, on country roads and on motorways. The driver can change the operation mode using the Audi drive select system. A special feature of adaptable headlights is the intuitive and dynamic beam setting. The system uses a camera to detect the vehicles ahead or oncoming traffic, and regulates the beam according to the distance with other vehicles. Audi is already developing the lighting technology of the future. Some key trends that emerge are: Audi vehicle lighting will react to environmental conditions more sensitively and communicate with the environment in various ways, thus making active safety more effective.

Audi Matrix LED Headlights stand out as a forward-looking technology with high-beam headlights divided into many special sub-light segments. All light-emitting diodes, in coordination with the lenses or reflectors ahead, provide exceptional lighting and do not require a rotary mechanism. Instead, diodes are activated, turned off and dimmed individually depending on the situation. This new technology offers many alternatives to Audi’s engineers and designers in terms of the number, location, size and design of LEDs. Audi Matrix LED headlights receive the necessary information from a camera and other sensors. When the camera detects the presence of another vehicle, the low-beam headlights are activated. These multiple compartments in headlights can be disabled by blocking certain areas. In complex situations, the headlights can illuminate the areas between multiple vehicles.

Audi took a new step in headlights in 2014 by developing Audi R8 LMX, the world’s first mass production vehicle with laser headlights. Laser headlights can illuminate twice as far as LED headlights, increasing visibility and range, the advanced technology also ensures that they shadow drivers of oncoming vehicles.

As the first brand to use LED headlights (in R8) six years ago and Matrix LED headlights (in A8) last year in serial production, Audi has again proved a revolution in lighting technologies. Audi R8 LMX became the first serial production of vehicles using laser headlights, called the technology of the future in automotive industry. Each of these laser headlights, illuminating twice the distance and range compared to LED headlights, is composed of four high-power laser diodes. The phosphorus converters in the headlight module turn laser light into white light of 5,500 Kelvins. Since the light produced can be noticed by human eye but is not tiring, it also contributes to the safety of oncoming vehicles. In addition, the camera sensor located in the headlights can adjust the amount of light by detecting the oncoming cars.

Audi took the LED lighting technology one step further at the Frankfurt Auto Show in September, and debuted a concept car featuring Audi’s Matrix OLED lighting technology, the fusion of design and engineering. As opposed to regular LEDs, OLEDs (Organic Light Emitting Diode) are flat, diffusing light homogenously in all directions and particularly in the illuminated areas, and creating superior illumination and safety. Furthermore since OLEDs do not require any cooling or reflectors, they are lighter and more efficient. With the ability to be programmed for different levels of illumination, OLED technology is expected to be used in headlights, indicators, and brake lights in future Audi models.

In addition to the new technologies developed for the health and safety of customers, Audi also provides trainings on safe driving issues such as sudden braking and quick lane change in special stations tailored to its customers during Audi Driving Experience events periodically held at Istanbul Park.



Porsche Sport Driving School offers Safe Driving Technique Trainings to Porsche customers and press members. All Porsche customers can participate in these trainings, which aim to improve driving skills, to encourage the users for driving more carefully and to enable them to easily handle problems that may occur while driving.

According to Porsche philosophy, the best way to learn is through practice. Therefore, customers take the steering wheel from the first day of training, delivered on different road conditions such as a racing circuit, on snow, on ice or off-road. Customers can choose the type of trainings.

Each training is built on the information acquired in previous trainings. Drivers who complete the Precision, Performance and Master trainings can blend the skills and information they have learned with their own styles, becoming more attentive while enjoying the driving experience.

Various driving trainings that address different needs are also offered by Porsche Driving School. For instance, customers willing to learn controlled drifting participate in G-Force training while those looking to learn how to drive Porsches effectively may take the Classic Cars Training. In addition, female drivers may choose to take special trainings.



As mentioned below, information on products and technologies related to drivers’ health and safety is shared with consumers via our marketing communication channels including newspapers, magazines, corporate website, emailing, SMS and MMS messaging, and press releases.

Evolving technologies and updated safety equipment continue to be integrated to the vehicles produced by SEAT S.A. Secondary collision brake, fatigue detection system, front assist, lane assist, high-beam assist, blind spot monitoring system, park assist, adaptive cruise control, traffic assist, emergency assist, ABS (Anti-lock Brake System) / ASR (Electronic Anti-skid Regulation), ESC (Electronic Stability Control) / Tire Pressure Warning / Hill Hold, MSR (Electronic Motor Slip Regulation), DSR (Dynamic Steering Recommendation), XDS (Electronic Dynamic Differential Lock), and Front Differential Lock features are offered as standard and optional in SEAT models.

Full LED Headlight Technology: Full LED Headlights, offered as optional in Style versions of SEAT Ateca, Leon and Toledo, and come as standard in Leon FR and Ateca Xcellence, are easily noticeable in traffic with their unique shapes, and mindful of other drivers thanks to their smart sensors and technology. Ateca, Leon and Toledo, featuring LED headlights preferred for their clever and more efficient lighting compared to halogen headlights, stand apart in their class in this respect. Full LED headlights, with shorter reaction time and resistance to vibration, last longer and provide better visibility on the road.

Secondary Collision Brake: Secondary Collision Brake comes as standard in SEAT’s Leon, Toledo and Ibiza models. This system slows down the vehicle that can gain momentum with the impact of the first collision and braking, reducing the risk of another collision.

ESC (Electronic Stability Control) is offered as standard in all SEAT models. This system helps to maintain road handling and steering in the safest way by monitoring the information coming from steering wheel, tires, brakes and accelerator, and making necessary adjustments.

Fatigue Detection System: Offered as standard in Alhambra, Ateca, Leon CUPRA, Ibiza and Toledo models, Fatigue Detection System is also available in other Leon models as optional. The system analyzes the driving decisions dynamically, detecting whether or not the driver has lost concentration and recommends a break for the driver when it is necessary. The system alerts the driver for five seconds with visual and acoustic warnings, by displaying a coffee cup icon on the panel, and repeating it if it is necessary.



The maximum speed level of all vehicles sold is set at 85 km/h according to the European standard before the vehicle is delivered. Body repair trainings have been provided for Authorized Dealers to increase the safety of vehicles repaired at our after-sales service centers. Along with this training, all required equipment was supplied and delivered to all of our Authorized After-sales Service Centers. All trainings at Authorized Dealers are actively applied. In all possible risk situations resulting from product failure, vehicles are recalled, or accessed wherever they are and necessary modifications are made while customers are immediately informed of the risks. To ensure effective and productive vehicle use, low fuel consumption and minimal exhaust emission, users are offered driving trainings in cooperation with Distributors and Authorized Dealers. The SDS (Driver Support System) available in our vehicles is explained in detail in these trainings to inform drivers about safer driving, less fuel consumption and lower emissions. There is also a recall procedure in place for technical issues and risks, and when necessary, urgent measures are taken accordingly.

Safe Speed Control with Scania Retarder: the New Scania Retarder, a highly efficient auxiliary braking system designed to enable safe speed control and to work in alignment with service and exhaust brakes, regulates downhill speed to ensure safe and comfortable driving.

Site inspections are regularly performed by After-sales Service Regional Management and necessary improvements are followed through for implementation. Legally authorized Joint Health and Safety Units are used under contract to manage relevant processes in all our authorized dealers and after-sales service centers.



A DOD and “Traffic is Life!” branded seat belt cushion has been added to the promotional products presented to customers following sales, drawing the attention of DOD customers to the “Traffic is Life!” initiative and the importance of fastening seat belts.


Various content with important reminders such as paying motor vehicle taxes, and replacing winter tires, etc. are shared with customers on social media channels. A safe driving content concept has been created to inform users via social media, and informative contents on specific topics have been posted.