Economic Performance Management Approach

We implement the following policy to sustain the economic welfare of both Doğuş Otomotiv and all of our stakeholders:

  • We use our resources efficiently by applying systems such as lean management, budget management, and efficiency tables.

  • We regard economic fluctuations and related causes as sectoral risks, and enter into necessary agreements with OEM within the scope of budget and risk management to manage (minimize) these risks. We also take financial measures and update them in line with market conditions.

  • We consider climate change and related reasons sectoral risks, and aim at raising awareness of this issue among our stakeholders.

  • We identify the standards required to ensure sustainability of our Authorized Dealers and After-sales Service Centers, conduct measurements, provide necessary contributions, and audit them.

  • In the regions where we operate via Authorized Dealers and After-sales Service Centers, we provide maximum contribution to local employment.

  • We extend equal opportunities to all of our suppliers.

  • We adopt and practice the global standards and policies that OEMs as one of our most important suppliers implement. We observe the current status of OEMs globally, and prepare action plans according to conditions.

The economic value created for key stakeholders is a main indicator of Doğuş Otomotiv’s economic responsibility performance.



Doğuş Otomotiv, as a company leading economic development in the areas of operation, is committed to increasing local employment, supporting economic betterment of its employees, and contributing to revival of local economy by way of supply chain. With the help of new investments made in this direction, contribution to local employment has continued throughout the year.

Doğuş Otomotiv, within the scope of its human resources policy that respects “equal rights for equal work”, does not discriminate while determining remuneration of employees. This policy has been disclosed to the public fully and explicitly in the Doğuş Otomotiv Code of Ethics.

Doğuş Otomotiv’s Şekerpınar Campus in Istanbul is where the organization’s operations are heavily carried out. Despite being located outside of Istanbul, its geographic proximity to the city, and being in a logistic control point in the Marmara region make it a central base for the Company. The employment policy at Şekerpınar Campus that houses all the administrative structure and logistics operations intends to procure employment from the surrounding regions. However, employees that reside in Istanbul are also considered local. Accordingly the entire personnel employed at the Şekerpınar Campus were recruited in compliance with local employment policies.

In 2014, Doğuş Otomotiv invested in a new center, “The Value and Care Center”, or DIM, in Kavacık, Istanbul to carry out such activities as listening to customer complaints, coordinating road assistance services, and conducting customer surveys. The recruitments for the Value and Care Center, which offers round the clock service, are also in compliance with local employment policies.

The remuneration of Doğuş Otomotiv employees is determined, taking into account the sectoral balances and considering regional comparison studies. The wages of Doğuş Otomotiv employees are above the minimum legal limits, and generally above sector averages.



Doğuş Otomotiv has direct economic impact on the community in the regions where it operates. In addition to contributing to local employment, Doğuş Otomotiv takes great care to ensure that the products and services procured for its operations are products and services sourced from local suppliers. With a continually expanding and evolving network of Authorized Dealers and After-sales Service Centers, Doğuş Otomotive continues to be a supporter of economic development in all regions across Turkey.

As a supporter of several initiatives and enterprises that contribute to the community, the development of the business world and the economy, and the solution of problems faced by the industry, Doğuş Otomotiv is also an active player on a number of cooperation platforms.

Doğuş Otomotiv is part of a large supply and economic chain with its subsidiaries and affiliates.