Doğuş Otomotiv's vision is to provide innovative service beyond expectations.


Our mission is;
To be customer oriented at the highest level, define new horizons in existing lines,
To make the best of the technology,
To create difference with our creative manpower,
Always raise our market value by providing efficient and profitable service
throughout the automotive value chain.


Doğuş Otomotiv, measures the brand perception in the eye of all social shareholders by means of Corporate Identity and Prestige research and benefits from those datas while establishment of corporate communication strategies.

  • WE

    Let's Participate
    Let's Share
    Let's Enjoy

    Let's Take Ownership!


    Let's Imagine
    Let's Be Agile
    Let's Be Efficient

    Let's Do It!


    Let's Measure
    Let's Compare
    Let's Follow Up

    Let's Be Sustainable!


    Let's Learn Through
    Let's Teach With
    Let's Change Bravely

    Let's Progress!


    Let's Be Open
    Let's Be Fair
    Let's Be Courteous
    Let's Be Humble

    Let's Be Honest!












The general and long-term, medium-term, and short-term strategies of our company are based on the following goals:



  • As Doğuş Otomotiv, achieving systematic, effi cient and profi table expansion in its fi eld of activity, and growth in added value in every aspect of the value chain in Turkey and in international markets.
  • Ensuring career development of human resource for rapid and systematic evolution of this growth and its results.


  • Acquiring an insight into our stakeholders’ expectations, among which the customers are placed on top, and raise our relations to the perfect level beyond expectations as rapidly as possible.
  • Establishing effective systems that will enable Doğuş Otomotiv to attain operational excellence in terms of effi ciency and profi tability and as such, closely monitoring and analyzing the fi nancial and operational status of the company.


  • Creating distinction and a competitive edge through constant innovations based on a participative approach to product development, customer service and business concept.
  • Developing actions and methods that will render the business in a “leaner, faster, cheaper” manner with participation and teamwork in process improvement.


Doğuş Otomotiv, in line with its strategic plans, has emphasized since its inception to strengthen its position in the industry, to form and expand its Authorized Dealer and Service network and to increase domestic recognition as well as image of the brands it represents. Following the Company’s initial public offering in 2004 as an importer and distributor of all the brands it embodies, the Company developed its strategy by focusing on both the development and performance of its other core and automotive-related ancillary businesses, both from a local and global perspective.

Based on our Company’s sustainable and stable growth strategy in the growing Turkish automotive industry and in synergy with our employees and customers, we aim at being the fi rst institution that implements newly developed applications using innovation and technology. Accordingly, we see it as our prioritiy to work on new projects to continuously increase the quality of our core and automotive-related ancillary businesses. Furthermore, based on the knowledge and experience we have gained over more than 20 years as well as the success we attained locally; by evaluating new opportunities we intend to expand our business activities abroad.

Being aware that the long-term success of Doğuş Otomotiv is sustainable through the high satisfaction of our stakeholders, we built our strategy on four tenets.

One Step Beyond Customer Satisfaction: Turning Customers into Fans!

Though uncompromising customer satisfaction-oriented dynamic and attentive service approach, our strategy makes our customers feel they are valued and offers a high quality and creative service by showing attention at the highest level to all their demands and needs.


  • The Value and Care Centre (DIM) that supports our brands at every stage of the customer life cycle became operational in November 2014.
  • In the forthcoming period, we will work at being constantly connected and accessible for our customers through “Connectivity” and ensure the quick and creative solutions for their requests with each communication.
  • With the virtual showroom concept which combines a digital experience for customers, “Audi City”’s represent the future of the ongoing “store” culture; these life-size, virtual versions of all Audi models can be shown through in-store exhibits on giant LED screens.

Achieving Excellence through Increase in Productivity!

Doğuş Otomotiv, featuring the sales, service and spare parts services for 12 international brands through more than 517 customer touch points, intends to continue its activities as Turkey’s leader of automotive imports and distribution through optimum profitability.


  • Our internet based and mobile device applicable software “Turkuaz” is already in use by Doğuş Otomotiv and all its Authorized Dealers/Services. As manufacturers and suppliers are included the automotive process will be value-added and the constant software renewal will serve signifi cantly our targets for digitalization.
  • In accordance with the sustainable effi ciency for the shipment from the dock and in light of the increasing volume of our Company, the stockyard expansion project is soon to be implemented.
  • Continuous measurement of quality standards, the identifi cation of improvable areas in our customer touch points, the capacity revisions of our Authorized Dealers, as well as making the required environmental and labor regulations to allow for a more productive corporate ecosystem are all targeted.
  • The personnel infrastructure will be reinforced as business volume in our Company increases and the effective usage of new technologies in providing service is incorporated.

*Continuous investments shall be carried out for new branches of business and the Company’s development plans shall be reviewed.

Maintaining Leadership in the Automotive Market!

Our company intends to maintain market leadership in the automotive industry and to optimize profitability in its operations.

  • Our company intends to maintain its market share acquired in parallel to the increasing sales in the automotive industry.
  • Our company, representing international brands in Turkey that allow the realization of successful performance, brand value and competitive advantage, intends to grow stably with its vision of “creative service beyond expectations” and its principle of “customer satisfaction oriented work”.

The First Condition of Creating a Happy Customer is Happy Employees!

Our Company offering a common culture to more than two thousand valuable employees, aside from the innovative and sustainable human resources practices, realizes projects that increase customer satisfaction.

  • Our company’s employer brand “Bir’iz” (Together) gives the message of “we act together and leave our mark”
  • The “Development School-GO” platform reinforces the internal social communication skills of employees and allows them to monitor their personal and professional development as well as their training.
  • Coaching and mentoring programs are implemented at our Company under the scope of “Talent Management”.
  • In accordance with the efforts of “Equality at Work” platform, coaching and mentoring training is provided to women at our Company, and they are offered with opportunities to get prepared for the next management level.
  • In order to make the corporate structure more effi cient and to adopt the Company culture more easily for nearly 8,200 employees at approximately more than 517

Authorized Dealer and Service points we Support our dealer network on human resources processes and customer satisfaction through the “Doğuş Automotive’s Route Human and Training” (DRIVE) project.